Intelligent Marketing optimised for the News & Media Sector
smartFOCUS News & Media solutions offer the full spectrum of Intelligent Marketing capabilities that enable marketers to leverage previously inaccessible data assets to produce revenue-generating analysis and insight:
- retention measurement designed for the publishing industry
- maximising digital channels - email, mobile, SMS, RSS, web
- harnessing train of thought analysis to improve marketing performance
- integrating analysis and modeling with on’ and offline campaign planning
- optimising multi-channel inbound and outbound customer dialogue
- creating a single customer view within a common, accessible operational environment, containing
clean marketing data
Our News & Media solutions are based on the smartMARKETER application suite and the smartSERVER server platform and are offered in the Software as a Service (SaaS) deployment model by smartFOCUS specialist division smartFOCUS ASTECH. ASTECH is the leading provider of marketing solutions to news and media companies with MAAX Intelligent Marketing Solutions. More than 200 customers worldwide use MAAX to optimize marketing.
It is our commitment to support the industry, as it addresses a unique set of marketing challenges to build, keep and grow value from subscriber bases. ASTECH has created a global community of marketing decision-makers who cooperate to define the best practices for news and media.
Find out more about News & Media Solutions 
Find out more about smartMARKETER
Find out more about smartSERVER