New brand reflects emphasis on real-time, personalized marketing across channels

Emailvision, a leading cloud marketing platform provider, today announced it has changed its name to SmartFocus. As an innovator in real-time, personalized marketing across email, mobile, social, and web, the new brand name better reflects the vision, strategy, and solution capabilities that the company brings to the market. As SmartFocus, the company will continue to provide scalable, reliable, and secure cloud services to more than 2,500 existing customers across Europe, America, and Asia.


"Our business has evolved to the point where the name Emailvision no longer reflects the wide range of ways that we help our customers," said Brad Wilson, CEO of SmartFocus.  "At SmartFocus, we’re committed to delivering real-time personalized marketing across channels at each stage of the customer lifecycle.  This enables us to help businesses to find a smarter way to focus on and connect with their customers."


For more than a decade, SmartFocus has been trusted by thousands of mid-sized companies and large enterprises across a wide range of industries. Each year, the SmartFocus cloud marketing platform helps marketers around the world to plan and execute more than five million campaigns, manage more than five billion customer records, and deliver more than 50 billion personalised messages.  The SmartFocus suite of products includes SmartFocus Email, SmartFocus Mobile, SmartFocus Social, SmartFocus Sites, SmartFocus Advisor, and SmartFocus Analytics.


In the past year the company has been chosen by world-class organisations like Brazil Hospitality Group (BHG), Clintons, Editora Globo, Elemis, European Tour, Kaspersky Lab, L'Occitane Brazil, Nuffield Health, Peak Performance, Rio Grande, Somewhere, SpaWeek, Travel Europe / Visit Europe, and WeeklyPlus.


"SmartFocus allows our international, multi-lingual team to manage their campaigns in their local languages," said Pascale Gaston, Operations Director for Travel Europe / Visit Europe. "We needed a partner who could help and guide us as we develop our relationship marketing program – the perfect solution for an international marketing team."


Maxim Braverman, Head of Performance Marketing for Kaspersky Lab comments, "Kaspersky Lab was looking for a flexible, easy-to-use solution to engage our customer base of over 300 million users worldwide. SmartFocus’ cloud marketing platform enables us to test and deliver highly targeted, automated campaigns – ensuring the right messages reach the right customer at the right time."


For existing customers and partners, the new branding will be introduced in the SmartFocus service release that is scheduled for later this month.