SmartFocus provides a world-class cloud marketing platform that drives billions of interactions and millions of targeted campaigns each year across email, social, mobile, web, and more. It provides extraordinary levels of performance, scalability, security, and reliability to ensure that marketing organizations have their messages delivered at the right time, every time.
The SmartFocus POD architecture leverages the latest SaaS and Big Data technologies to execute more than 5 million marketing campaigns each year. We host our services with highly-trusted, industry-leading data center providers including Equinix and Amazon. Together with our data center partners, we use best practices in security, infrastructure, connectivity, and redundancy to provide optimal resilience and availability. Our platform operations team monitors service levels 24/7 across the Americas, Europe and Asia, allowing us to consistently deliver 99.9% uptime for the past several years.
The SmartFocus platform offers a full set of APIs and SDKs that allow seamless interoperability with open platforms and environments. For example, our cloud marketing platform delivers high-speed, large-volume data exchange through our APIs as well as industry-standard ETL tools. Through the use of our APIs and SDKs, our developer community extends the SmartFocus ecosystem with innovative application extensions.
SmartFocus embraces international security standards, and we take every measure to protect against the loss and unauthorized access of data. We ensure that all client data is managed according to the latest EU standards, which are among the strictest regulations anywhere in the world. All private data is protected using high-grade encryption and transmitted via Secure Sockets Layer (SSL) to our servers. We require multi-factor authentication before anyone can access their SmartFocus application and data. We have monthly reviews of security policies and four external security audits per year to ensure that our security levels remain above the standards of the market.
Our team of deliverability specialists are experts at getting as many of your emails into subscriber inboxes as possible, and they work around the clock with ISPs around the world to ensure that your message gets through. Through our partnerships with ISPs and anti-spam organizations, we monitor current sending activities and adhere to local regulations and ‘filter techniques’ that are specific to each region and each ISP. We also provide our partners and clients with audit services, guidance, and best practices to help increase email deliverability rates with every campaign.
Industry-leading performance, scalability, security, and reliability – that’s why the SmartFocus cloud marketing platform is trusted by thousands of companies each day to manage their most critical customer interactions.